How to Pitch an Invention to Retail Buyers

A category buyer at a top-five US mass retailer reviews 1,200 to 1,800 new products a year and selects 40 to 80 for testing. That ratio (about 3 to 5 percent acceptance) sets the bar for any inventor whose product reaches a retail buyer meeting. The inventors who get...

Branding Strategy for Independent Inventors

A licensing scout in the housewares category confirmed last month what experienced product development firms have long known: she can name the inventor on three of every twelve pitches she reviews. The other nine arrive as faceless products from anonymous senders. The...

What Goes in an Invention Pitch Package

Industry licensing scouts at the major housewares trade shows now schedule pitch reviews in 8-minute windows. Eight minutes per inventor, 50 inventor meetings across two days, then a 30-day decision window after the show. Inside that 8 minutes, the buyer has to absorb...