How to Pitch an Invention to Retail Buyers

A category buyer at a top-five US mass retailer reviews 1,200 to 1,800 new products a year and selects 40 to 80 for testing. That ratio (about 3 to 5 percent acceptance) sets the bar for any inventor whose product reaches a retail buyer meeting. The inventors who get...

Branding Strategy for Independent Inventors

A licensing scout in the housewares category confirmed last month what experienced product development firms have long known: she can name the inventor on three of every twelve pitches she reviews. The other nine arrive as faceless products from anonymous senders. The...