Design Grades for each NFL Team Logo

Design Grades for each NFL Team Logo

32 NFL logos are proudly worn, stuck, pinned, and painted on by die hard fanatics all over the world. There have even been several fun and interesting series of parodies of each logo from hilarious to vulgar. Despite the reason why one might find themselves routing for a team and rocking their logo, I will objectively examine and assign each one a letter grade based on the design alone. Omitting any personal bias, nostalgia, or geographical favoritism associated with any particular team, I will approach each logo impartially as if viewing it for the first time. Each franchise has several logo variations so I will choose the primary logo delegated to represent each 2017 team that appears on the official NFL website. Grading criteria: Composition and Aesthetic – out of a possible 100 Creativity and Uniqueness: out of a possible 100 Color Use: + 2 through 5 Grading formula:  (A + B) ÷ 2 + C = grade Grade scale: ≥ 100    = A+ 99 – 93  = A 92 – 90  = A- 89 – 87  = B+ 86 – 83  = B 82 – 80  = B- 79 – 77  = C+ 76 – 73  = C 72 – 70  = C- 69 – 67  = D+ 66 – 63  = D 62 – 60  = D- 59 – 0    = F     ARIZONA CARDINALS  Logo since 2005 Composition and Aesthetic – 90 Creativity and Uniqueness – 69 Color Use: + 3 Grade: 82.5  B A clean design with a sharp, aerodynamic contour. A personified bird walks the line of cartoony but the facial demeanor...

Market Research | Product Matrices

Market Research Often product designers are tasked with researching and defining areas of opportunity within the current marketplace. It’s always important to clearly define a real problem and use your findings to support your design direction. Holistic product development calls for an array of research techniques to limit any ambiguity or question you may have about your user. One technique I would like to highlight is the use of product matrices. Product matrices help clients or businesses present products in the current market. Placing product price point versus functionality into quadrants; either vector can be defined by goals and subject matter of the project. However this tool is to be looked at as a step in conjunction with ethnographic research, user segmentations, brand language and preliminary findings. Human centered design fuses classic design research with contemporary techniques of engaging the users at all levels of development. The image below showcases an example of product matrices. Setting up your own product Benchmark metrics Define your goals by selecting subject matter for your quadrants: features vs cost, height vs accessibility. I always feel it’s best to define your quadrants by making a list and coming back to your original hypothesis. This system helps to define your qualitative research. See image below. Below is an example of Benchmark metrics comparing cost vs energy consumption. By defining a competitive product, the design team can translate this information into design language. Looking at where products fall into the desired quadrants and what common traits are shared by those selected products.  This information can be very reliable to make informed design...