7 Ingredients to Creating Successful As Seen on TV Products

7 Ingredients to Creating Successful As Seen on TV Products

By: Trevor Lambert President of Enhance Product Development, Inc. With the rising level of customer sophistication and the widespread use of Amazon reviews, the days of huge profits for subpar products in direct response is quickly coming to an end. Gimmicks are quickly identified as such and once exposed these products rarely make it to retail. If they do, they are doomed to fail quickly, afflicted by the weight of returns and a negative reputation. More than ever before, companies launching products in As Seen on TV must adopt a proactive approach at product development to complement their marketing systems. Successful product development results in products that function as advertised, leading to positive customer experience, 5-star reviews and a longer life cycle. At Enhance Product Development, we’ve made it our mission to create long lasting product rollouts by adhering to sound principles of inventing and design, resulting in hits such as True Touch and Hover Cover. Much of our process is proprietary, but here are some key ingredients and considerations for companies and inventors as they develop new products in the As Seen on TV category. Identify pain points as product opportunities. The best new products provide customers with meaningful solutions that alleviate painful problems in an innovative way.  With that in mind, the first stage of inventing is to uncover a common problem consumers are facing.  As easy as that sounds, this is often half the work in inventing!  Once you develop the habit of observing pain points as potential new products, your opportunities for creating meaningful products greatly increase.  It has become an obsession for our team,...
5 Common Design Mistakes and Misconceptions

5 Common Design Mistakes and Misconceptions

A Good Idea = A Good Product Not necessarily. To generalize it in saying all good ideas make good products is false. While it is important to start out with an idea, either good or bad, it is not until you get through the development of it that you soon realize whether it makes a good or bad product. Product Features vs. Function Another common mistake when it comes to design is to label and call attention to the product features but not giving thought to how it would function and be used by the mass audience.  For instance, take the laptop. It is a folding computer. Folding is a feature of the product, but does it have to fold? The better description would be a “portable computer.” It could mean tablet, smartphone, or laptop. It opens up the possibilities in how we use the product and in the end helps define how it is used. Falling In Love with a Solution Another common mistake that most of us have fallen victim to is latching on to one idea or to a name of a product. This can severely limit the creativity and mindset towards the product, especially if it is your own idea or name. By doing so, you are not able to let go and look outside the box. You have to look at a project from an objective perspective. In order to develop and progress through the process you have to try and fail, a lot. It won’t just happen. So by removing your favoritism and love for a product or name you are able to...
Keys to the Capitals board game makes positive impact on Autism community

Keys to the Capitals board game makes positive impact on Autism community

A dream nearly 25 years in the making.  What started as a basic idea with a simplistic prototype grew into a successfully launched board game, and is helping spread an important message: no matter the circumstances or obstacles in life, inventing a new concept is a real possibility for everyone. Keys To The Capitals, a board game now selling through Amazon, was invented by Tony Tinervia in 1991 when he started with just a basic prototype.  For many years Tinervia worked on different game ideas, having to do with sports and sports teams, but eventually changed his focus to geography games. He would sit down and focus on creating games for hours, and he still has many of the original game designs today.  Keys to The Capitals is a simple and fun board game created to help kids as young as seven years old learn all the names of the states and their capitals in the United States, all while enjoying time with friends and family. He built and tested Keys To The Capitals with family members on a model made from National Geographic maps until 2015, when he reached out to Enhance Product Development to help him build a retail-ready version of the game. “Getting my prototype built with the Enhance team, and having that in hand to play and test, was my favorite part of this process,” said Tinervia.  Working collaboratively with Enhance Product Development, he could see how the game would look and feel to an average player.  As a first step, a patent search was completed on this game to determine the patentability of the...
Enhance Product Development Finalist For Two Housewares Global Innovation Awards

Enhance Product Development Finalist For Two Housewares Global Innovation Awards

Enhance Product Development, a Minneapolis-based design firm serving brand-name consumer product companies, start-ups and inventors alike, is turning heads in the housewares industry. Known for developing “smart solutions to real problems” on behalf of their clientele, Enhance was notified that two of its licensed products were finalists for the highly coveted IHA Global Innovation Awards. “We are both thrilled and humbled,” said Trevor Lambert, the founder and CEO of Enhance. “It is validation that our design process and methodology achieves meaningful results for our clients and licensees. In the end, that will always be our core focus.” The two products up for awards are the Skillet Slingers, a hand tool for browning ground-meats, and Exact Egg Boiler, a kitchenware solution that results in perfect hard-boiled eggs. The Skillet Slingers functions as a tool to claw, chop and grind the meat into perfect crumbles in at least half the time when compared to spatulas or wooden spoons. “During development, our slogan was, ‘claw, chop, grind…a way to brown meat, a way of life,'” said Lambert with a smile. “That may give you a window into the creative culture we have here at Enhance. That said, the product really works. After prototyping and sending them out for user feedback, nobody would give them back! That’s when we knew we were onto something special.” The Exact Egg Boiler consists of a rack that cradles eggs in place to prevent cracking during a rolling boil while simultaneously incorporating a user-friendly rinsing funnel that channels water to cool each egg evenly. It has been noted that at first glance, the product appears to be...
Learn About Design: Design for Licensing vs. Design For Manufacturing

Learn About Design: Design for Licensing vs. Design For Manufacturing

One of the most common questions we get is “What is the difference between Design for Licensing and Design for Manufacturing?” In regards to our process at in Enhance, we recommend Design for Licensing first! Design for Licensing is where we develop a concept, which can range from a napkin sketch to a redesign of an existing product. In this phase, the computer-aided model or CAD is developed for licensing purposes and does not have engineer features. The CAD is then used to make the renderings for marketing. Once the product development is completed in the design phase, it will enter the licensing phase, where it is pitched to potential licensees and manufacturers. A Design for Licensing package, would include photo-realistic images (renderings) that would show the concept as if it were a physical product, with color and material choices. Design for Manufacturing usually occurs further down the road. If a marketing deal is struck in the licensing phase, the product will move into the engineering phase where the product will be developed for manufacturing. The engineer will take the conceptual design and CAD files from the design phase and continue to refine them for mass production. Example of Design for Manufacturing would be adjusting tolerances, draft angles, and fasteners. The Design for Licensing route is a much more cost-effective way to bring the concept to life.  It can show how the product would possibly function without going into a huge amount detail regarding the  ins-and-outs of the product. Terms: CAD– Computer-Aided Design Molds– Use a male and female housing to receptivity create production-ready parts Renderings– a work of...
Am I An Inventor?

Am I An Inventor?

There are common questions that arise when you tell people that you’re an inventor: “Like Ron Popeil?” “Like Doc Brown?” “Like The Nutty Professor?” “Like that J-Law movie?” There are so many film and television portrayals of inventors, and a number of cliches that pop up from time to time, that it can be difficult to pin down exactly what a true inventor looks like. The fact of the matter is that the word “Inventor” conjures up some pretty diverse mental images—from zany, absent-minded professors with “hair-brained” ideas, to down-on-their-luck ne’er-do-wells who happen upon million-dollar ideas out of necessity. There are very few other titles that produce such a variety of invocations. But in reality, that’s what makes being an inventor great and unique, and also what makes the classic Hollywood representations of Inventors accurate in a roundabout way; there is no one type of inventor. At Enhance, we speak to people from all over the globe who have identified ways to simplify daily living for themselves and those around them using their wits and ingenuity. Of course, some folks get lucky and stumble into it, but that only serves to prove the point. I was recently asked to describe the prototypical Enhance client—nationality, age, race, average income, etc. While conducting research before giving my answer, I looked through my client files, and realized that it felt like I was coasting through the “It’s A Small World” ride at Disneyland. The diversity was stunning. There is literally no nationality, age group, race, or earning bracket that stands out as being more prolific, innovative, or prominent than any other. In...