The Most Popular Animals Used in Company Logos…and Why

In nearly every culture and industry, at any age and walk of life, you’ll find a reverence for our fury, scaly, cuddly, and sometimes creepy earthly companions―animals!  From cute little kitties to five headed dragons, marketers, designers, and story tellers have taken advantage of mankind’s admiration for an entire kingdom of these noble creatures. Magical mice, ninja reptiles―heck, even rampaging dinosaurs and have filled our books, screens, and cereal boxes since we can remember. No doubt corporate design has adapted any and all types of animals for branding purposes. Let’s take a look the most popular animals used in corporate logo design…and why! 10. Snake Snakes can be associated with both negative and positive characteristics. Speed and stealth are the most common attributes companies inspire to capture. From a graphic perspective, a snake’s long winding body can accommodate almost any design composition. 9. Bull You’ll see branding that uses a bull when a company wants to reflect power, strength, and momentum. A broad base and curving pointed horns, the aesthetic of the bull’s head also provides an interesting use of space for accompanying text or graphic elements. 8. Domestic Dog Domestic dogs are commonly used (outside of pet products) because of their relatability ―especially in a residential context. Dogs are associated with being loyal, playful, and often used in the action of fetching or bringing you something. 7. Crocodile/Alligator A well-known animal figure that can portray tough, ridged, and secure qualities. Since they are creatures of both aqueous and dry terrain, they may also represent brands intended to withstand many elements; literally or metaphorically. 6. Elephant The largest land...
Overalls: 100+ Patents but Still a Questionable Fashion Statement

Overalls: 100+ Patents but Still a Questionable Fashion Statement

After a few good runs throughout fashion history, overalls took another well-deserved hiatus in the post-Backstreet 2000s. But they’re making another comeback—like it or not. You might not think much of the distinctive one-piece garment but there are over 100 overall-related patents registered with the US Patent Office. The trouser-style overalls design has seen several alterations and improvements since its origin in the late 1700s. During the 1800s, the trouser-style was improved with various versions of a suspender feature, essentially adding a strap option to the trousers. In the 1850s, these suspender variations had transformed into the classic bib style we imagine when referring to overalls today, though patents for this feature did not appear for another decade. Elements of the overalls, like the copper rivets, bib pocket, and buckle loops were patented to improve the utility of the garment, but are now iconic features of modern day overalls. Iconic features: Rivets: These little copper accents are not just for looks—copper rivets were patented in 1873, invented by Jacob Davis to strengthen canvas pants. Buckle loop/clasp: Originally, the suspender style overalls used a button to secure the “straps” to the waist and bib of the garment. A shift from the late 1800s to early 1900s introduced more and more loop or clasp fastener variations, causing an influx of associated patents. Bib pocket: Around 1915 the centered bib pocket appeared. Patents indicated this should be used for tools and personal belongings. Some of the variations included separate compartments with specific intent for items like a watch or handkerchief. Game day design: Patented in 2005, this bold, vertically-striped game day design...