4 Traits of a Successful As Seen on TV Product

4 Traits of a Successful As Seen on TV Product

Everyone wants their product on to be sold on television. For many years—the As Seen On TV (ASOTV) marketplace has been rife with gadgets, gizmos, and doo-dads that look to make life a little bit easier for the average American household. At Enhance Product Development, we’ve have had great success in bringing products to the As Seen On TV market, and have identified some strong indicators that an item could work in that arena What makes a product a fit the As Seen On TV market? Why are some products able to be marketed this way and others are not? These are the top 4 attributes of an As Seen On TV Product  1. Is it demonstrable? Is your product something that can be shown quickly and easily? Does the story of its effectiveness come quick and easy? An effective ASOTV product will demonstrate a clear “before-and-after” that illustrates to the viewer how much better the item would make daily life!  2. Does it require tools or another product to work? The average ASOTV consumer does not own a drill! This means that for your product to work on the televised market place—it must be ready-to-use almost as soon as it lands on your doorstep, and require no further set-up.  3. How wide is its appeal? Products that work well on TV are ones that most people will identify as an aid in their daily life. While a niche gadget may be very useful for a portion of the population that is involved in a specific field—it may not have the mass appeal for a marketing firm to put...
10 Principles of Good Design

10 Principles of Good Design

Good design can be a subjective matter, but if you peel back the layers to the core, there are a handful of principles and ideologies that we can all agree on make design (and products) more appealing. This is according to Dieter Rams, a German Industrial Designer well known for his unobtrusive approach to design and his belief in ‘less but better’. His designs, while working for Braun, became timeless and have influenced so many. He lists the 10 Principles of ‘Good Design’ that make a product timeless and inspire others for generations to come. The 10 Principles are as follows: Is Innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. Makes a Product Useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. Is Aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful. Makes a Product Understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory. Is Unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor...
Keys to the Capitals board game makes positive impact on Autism community

Keys to the Capitals board game makes positive impact on Autism community

A dream nearly 25 years in the making.  What started as a basic idea with a simplistic prototype grew into a successfully launched board game, and is helping spread an important message: no matter the circumstances or obstacles in life, inventing a new concept is a real possibility for everyone. Keys To The Capitals, a board game now selling through Amazon, was invented by Tony Tinervia in 1991 when he started with just a basic prototype.  For many years Tinervia worked on different game ideas, having to do with sports and sports teams, but eventually changed his focus to geography games. He would sit down and focus on creating games for hours, and he still has many of the original game designs today.  Keys to The Capitals is a simple and fun board game created to help kids as young as seven years old learn all the names of the states and their capitals in the United States, all while enjoying time with friends and family. He built and tested Keys To The Capitals with family members on a model made from National Geographic maps until 2015, when he reached out to Enhance Product Development to help him build a retail-ready version of the game. “Getting my prototype built with the Enhance team, and having that in hand to play and test, was my favorite part of this process,” said Tinervia.  Working collaboratively with Enhance Product Development, he could see how the game would look and feel to an average player.  As a first step, a patent search was completed on this game to determine the patentability of the...
Am I An Inventor?

Am I An Inventor?

There are common questions that arise when you tell people that you’re an inventor: “Like Ron Popeil?” “Like Doc Brown?” “Like The Nutty Professor?” “Like that J-Law movie?” There are so many film and television portrayals of inventors, and a number of cliches that pop up from time to time, that it can be difficult to pin down exactly what a true inventor looks like. The fact of the matter is that the word “Inventor” conjures up some pretty diverse mental images—from zany, absent-minded professors with “hair-brained” ideas, to down-on-their-luck ne’er-do-wells who happen upon million-dollar ideas out of necessity. There are very few other titles that produce such a variety of invocations. But in reality, that’s what makes being an inventor great and unique, and also what makes the classic Hollywood representations of Inventors accurate in a roundabout way; there is no one type of inventor. At Enhance, we speak to people from all over the globe who have identified ways to simplify daily living for themselves and those around them using their wits and ingenuity. Of course, some folks get lucky and stumble into it, but that only serves to prove the point. I was recently asked to describe the prototypical Enhance client—nationality, age, race, average income, etc. While conducting research before giving my answer, I looked through my client files, and realized that it felt like I was coasting through the “It’s A Small World” ride at Disneyland. The diversity was stunning. There is literally no nationality, age group, race, or earning bracket that stands out as being more prolific, innovative, or prominent than any other. In...
Learn About Design: Prototyping and 3D Printing Options

Learn About Design: Prototyping and 3D Printing Options

3D printing is a manufacturing process that allows for the construction of a three dimensional solid object from a digital file. A 3D printer works by laying out successive layers of material, one on top of the other, until the entire form is constructed. 3D printing can be a great and economical resource for creating a physical prototype of your concept. There are a variety of 3D printer and software options on the market today and a wide array of materials can be 3D printed, from ABS plastic to rubber, precious metals, or even chocolate! Not all 3D printers use the same technology. Here at Enhance, our 3D printer uses the Fused Deposition Modeling (FDM) method. In order to get a part 3d printed, you will need to have a virtual design of the object you intend to create. This CAD (Computer Aided Design) file is sliced into hundreds of horizontal layers and uploaded to the 3D printer which will read and process each slice. Once your CAD file is uploaded to the printer, ABS plastic is unwound from a coiled spool of material and then melted and dispensed through an extrusion nozzle. Each layer of plastic hardens immediately, once it is extruded from the nozzle. The printer continues to blend each layer on top of the last, resulting in one three dimensional object! 3D printing has many advantages. It allows for levels of complexity that often could not be produced through traditional manufacturing processes. 3D printing does not require any additional tooling, which is typically the most cost, time and labor intensive stages of product development. 3D printing...

Inventor Wisdom From The Founder of Spanx

I used to sit at the dining room table as a kid and my dad would ask me what I failed at that week. If I tried out for a school play and didn’t get it, he would high-five me. He always encouraged me to fail. I didn’t realize at the time how much this advice would define not only my future, but my definition of failure. I have realized as an entrepreneur that so many people don’t pursue their idea because they were scared or afraid of what could happen. My dad taught me that failing simply just leads you to the next great thing. It was pretty unconventional parenting, but I realize now that if I hadn’t failed, I wouldn’t be where I am today. I tried to be a lawyer and failed the LSAT’s twice. It was one of many tests that showed me how some of the biggest failures in our lives just nudge us into another path. Sara Blakely, Founder of...