4 Traits of a Successful As Seen on TV Product

4 Traits of a Successful As Seen on TV Product

Everyone wants their product on to be sold on television. For many years—the As Seen On TV (ASOTV) marketplace has been rife with gadgets, gizmos, and doo-dads that look to make life a little bit easier for the average American household. At Enhance Product Development, we’ve have had great success in bringing products to the As Seen On TV market, and have identified some strong indicators that an item could work in that arena What makes a product a fit the As Seen On TV market? Why are some products able to be marketed this way and others are not? These are the top 4 attributes of an As Seen On TV Product  1. Is it demonstrable? Is your product something that can be shown quickly and easily? Does the story of its effectiveness come quick and easy? An effective ASOTV product will demonstrate a clear “before-and-after” that illustrates to the viewer how much better the item would make daily life!  2. Does it require tools or another product to work? The average ASOTV consumer does not own a drill! This means that for your product to work on the televised market place—it must be ready-to-use almost as soon as it lands on your doorstep, and require no further set-up.  3. How wide is its appeal? Products that work well on TV are ones that most people will identify as an aid in their daily life. While a niche gadget may be very useful for a portion of the population that is involved in a specific field—it may not have the mass appeal for a marketing firm to put...
10 Principles of Good Design

10 Principles of Good Design

Good design can be a subjective matter, but if you peel back the layers to the core, there are a handful of principles and ideologies that we can all agree on make design (and products) more appealing. This is according to Dieter Rams, a German Industrial Designer well known for his unobtrusive approach to design and his belief in ‘less but better’. His designs, while working for Braun, became timeless and have influenced so many. He lists the 10 Principles of ‘Good Design’ that make a product timeless and inspire others for generations to come. The 10 Principles are as follows: Is Innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. Makes a Product Useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. Is Aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful. Makes a Product Understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory. Is Unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor...
Learn About Design: Engineering Software

Learn About Design: Engineering Software

Design/Engineering Software The software we use at Enhance Product Development is the most popular 2D/3D design software in the industry.  All of our designers have extensive experience working with this program and its many features.  Below is an overview in how the CAD software works. SolidWorks (CAD Model Phase) Solidworks is a powerful 3D solid modeler for mechanical and product designing applications.  Building a model in SolidWorks usually starts with a 2D or 3D sketch.  The sketch consists of geometry such as points, lines, arcs, and splines.  Dimensions are added to the sketch to define the size and location of the geometry.  Relations are used to define attributes such as tangency, parallelism, perpendicularity, and concentricity.  A solid shape will be created based on one or multiple sketches and relations.  Because of all these different elements controlling a shape of solid, sometimes it is very complicated to make changes.  That is why it is important to use ideation sketches to comprehensively plan everything well before we jump into CAD model phase. The CAD model included in our Gold package is used for creating rendering images for visual and licensing purpose. ——- Enhance Product Development is a professional design firm that specializes in launching new products for inventors, entrepreneurs and start ups.  For product development inquiries please contact Enhance Product Development at https://enhancepd.com/contact/ or call us at 877-993-6426. Related Links: Enhance Product Development Facebook Enhance Product Development Twitter Enhance Product Development YouTube Enhance Product Development Instagram Enhance Product Development LinkedIn Enhance Product Development Jobs Enhance Product Development in the News Enhance Product Development...
The Top 5 Factors that Make a Company a Good Potential Licensee

The Top 5 Factors that Make a Company a Good Potential Licensee

So many inventors begin the licensing phase of their journey and want to license their product to a company who isn’t an ideal fit for their product. Before you start to pitch your idea to a company to get your product on the shelves, make sure to remember these five things: The company is a Manufacturer! Not a Retailer or Wholesaler! You are starting out with a new idea which has not been mass produced, packaged, or marketed yet. The first step in getting your product mass produced, packaged, and on the shelves, is to start with a manufacturer. You do not want to license your product to retailers or wholesalers since they do not have the means to mass produce your product. Some retailers or wholesalers do manufacture products, but they are typically private label brands or store brands and are not actually manufactured by that company, which limits your product to just selling in that store. You want a company that can manufacture and distribute your product to a multitude of wholesalers and/or retailers. This can be done either through direct selling, retail sale, or wholesale. The company is based in the country you are protected in. Before licensing your product, you want to ensure you have adequately filed for some sort of protection over your idea. You should have at least a Provisional Application. Your protection is only good in the country you file under. You want to aim for companies that are based in the county that you are protected in. This means you want companies whose Corporate Headquarters are located in your patent’s country....
By Inventors, For Inventors | The Story of Clever Tongs

By Inventors, For Inventors | The Story of Clever Tongs

We at Enhance get to chat with people from all over the world. People who have dreams, ideas, and concepts that they are excited about and eager to get started. Frankly, we love it. We are so keyed into the excitement and high that one gets when they are in pursuit of their next big idea, as it’s a very familiar feeling to us! How do we know what that feels like? We’re inventors ourselves! As such, we like to tailor our approach to product development to highlight the best, most fun, and most meaningful aspects of the process so as to ensure that our inventor clients not only receive professional-quality, meaningful product development and design materials, but also so our clients enjoy this exciting and exhilarating creative process! In our Invention Lab, we are constantly brainstorming, and analyzing new ways that we can solve everyday problems with the hopes of identifying the next big thing, or sometimes even the next little thing that can make life a little bit easier or more enjoyable! A few years ago, I identified a potential new kitchen utensil that may alleviate the need to have both a spatula and a set of tongs in one’s kitchen drawer. I created some sketches on my own, and built a prototype with off-the-shelf parts and tried it out! Lo and behold, it worked like a charm! I presented the idea to our team and they took my idea from being a simple concept, and made it into a beautiful and elegant tool that anyone would be proud to have in their own kitchen. Each step...
Learn About Design: Designing with Type

Learn About Design: Designing with Type

Typography is a crucial element of good design. It is the visual voice that directly communicates to the reader and bridges imagery and meaning together. Three points to consider when incorporating text are Relevance, Readability, and Placement. Relevance Type can portray a sense of personality. Themes can feature sharp or rounded corners, thin or thick strokes, swooping or jagged embellishments that contribute to an overall look and feel that represent your words and message. Is your message meant to sound modest, loud, happy, or smart? Is your goal to display a primitive, modern, or futuristic motif? Historical and geographical relevance is something to consider as well. The origin and associative use of certain fonts can have an impact on your audience. Serif and San serif Typefaces can reflect different moods and resemble designs of the past, present, or future. Script fonts can have accentuating flourishes to over emphasize formality or tradition. Thinner strokes can feel more elegant where bolder strokes may emit strength. Some typefaces have recognizable character inspired by creative methods and stylings of specific regions or cultures. And many others are developed specifically to represent a desired look or emotion. Choosing a typeface with a lot of distinguishable character may appear interesting, but be aware of fonts that are recognizably over used or commonly associated with a specific brand as it may dull your creative impact. Find a fitting balance between an interesting look that works well within your layout. Using multiple typefaces might clutter up a layout and create a conflict of style. A safe practice to avoid such disarray, is to stick with two fonts...