Three Reasons Why Inventors Should Go to a Trade Show

Three Reasons Why Inventors Should Go to a Trade Show

Trade shows can be incredibly useful events for businesses trying to drum up new business or for trending an industry or market sector. They are where the players of an industry display all the newest and best for all to see. That said, trade shows can get fairly expensive, which can deter many from exhibiting or even attending.  However, attending a trade show can have some substantial benefits for you and your product.   Networking There are incredible networking opportunities at trade shows, assuming you are willing to potentially leave your comfort zone and strike up conversations with total strangers. Many people dislike receiving cold calls and emails, and so this allows you to meet with potential decision makers face-to-face. You could end up talking with the exact person you’ve been trying to reach for months to pitch your product, which then may lead directly into a licensing deal.   Feedback You believe in your invention. Your family and friends all believe in your invention. You think it’s incredibly useful, and people are going to want it…or would they? Being able to present your idea to industry professionals can give you valuable insights into the viability or your product in the industry. For instance, an executive working specifically in the space of your invention could provide an educated opinion on the likelihood of success as well as provide you with competitive, regulative or other aspects that would have bearing on your invention, thus improving your chances of hitting the mark during product development.   Market Research Trade shows are great for learning what direction your industry is headed. Just...
Four Inventions Inspired by Nature

Four Inventions Inspired by Nature

The evolution of the world around us is a great source of inspiration for many. Rather than beginning with a totally new model, countless modern-day inventors have relied on nature’s own innovative solutions to spark their ideas. 1. Velcro Possibly the most well-known nature-inspired invention, Velcro was invented by Swiss electrical engineer George de Mestral. While hunting with his dog one day in the 1940s, de Mestral became fascinated with the way a collection of burdock burrs became stuck to his dog’s fur. After years of investigation and development, he created what we now know as the “hook-and-loop”, utilized in modern day Velcro. Bonus fact: “Velcro” comes from the French words for velvet (velour) and hook (crochet). 2. Dew Bank Inspired by a desert-dwelling beetle, the Dew Bank transforms moisture in the air into dewdrops. Onymacris unguicularis, the dew-basking beetle, inverts itself, back end in the air, to collect the morning dew on his back which rolls conveniently into the beetle’s mouth. Similarly, when placed outside at night, the metal dome of the Dew Bank cools. As the temperature warms the next morning, the dewdrops formed on the dome condense and roll down its body. These droplets are then collected in the water-catching base of the dome. Bonus fact: Pat Kitae’s Dew Bank took bronze at the Industrial Designers Society of America awards in 2010. 3. Bullet Train Kingfisher Eiji Nakatsu’s bird watching streamlined the shape of the bullet train. Japan’s earlier bullet trains would build up large air cushions while speeding through tunnels, generating a loud boom when exiting. These tunnel booms exceeded environmental standards, disturbing humans and wildlife in the surrounding...
4 Traits of a Successful As Seen on TV Product

4 Traits of a Successful As Seen on TV Product

Everyone wants their product on to be sold on television. For many years—the As Seen On TV (ASOTV) marketplace has been rife with gadgets, gizmos, and doo-dads that look to make life a little bit easier for the average American household. At Enhance Product Development, we’ve have had great success in bringing products to the As Seen On TV market, and have identified some strong indicators that an item could work in that arena What makes a product a fit the As Seen On TV market? Why are some products able to be marketed this way and others are not? These are the top 4 attributes of an As Seen On TV Product  1. Is it demonstrable? Is your product something that can be shown quickly and easily? Does the story of its effectiveness come quick and easy? An effective ASOTV product will demonstrate a clear “before-and-after” that illustrates to the viewer how much better the item would make daily life!  2. Does it require tools or another product to work? The average ASOTV consumer does not own a drill! This means that for your product to work on the televised market place—it must be ready-to-use almost as soon as it lands on your doorstep, and require no further set-up.  3. How wide is its appeal? Products that work well on TV are ones that most people will identify as an aid in their daily life. While a niche gadget may be very useful for a portion of the population that is involved in a specific field—it may not have the mass appeal for a marketing firm to put...
10 Principles of Good Design

10 Principles of Good Design

Good design can be a subjective matter, but if you peel back the layers to the core, there are a handful of principles and ideologies that we can all agree on make design (and products) more appealing. This is according to Dieter Rams, a German Industrial Designer well known for his unobtrusive approach to design and his belief in ‘less but better’. His designs, while working for Braun, became timeless and have influenced so many. He lists the 10 Principles of ‘Good Design’ that make a product timeless and inspire others for generations to come. The 10 Principles are as follows: Is Innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. Makes a Product Useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. Is Aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful. Makes a Product Understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory. Is Unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor...
Learn About Design: Engineering Software

Learn About Design: Engineering Software

Design/Engineering Software The software we use at Enhance Product Development is the most popular 2D/3D design software in the industry.  All of our designers have extensive experience working with this program and its many features.  Below is an overview in how the CAD software works. SolidWorks (CAD Model Phase) Solidworks is a powerful 3D solid modeler for mechanical and product designing applications.  Building a model in SolidWorks usually starts with a 2D or 3D sketch.  The sketch consists of geometry such as points, lines, arcs, and splines.  Dimensions are added to the sketch to define the size and location of the geometry.  Relations are used to define attributes such as tangency, parallelism, perpendicularity, and concentricity.  A solid shape will be created based on one or multiple sketches and relations.  Because of all these different elements controlling a shape of solid, sometimes it is very complicated to make changes.  That is why it is important to use ideation sketches to comprehensively plan everything well before we jump into CAD model phase. The CAD model included in our Gold package is used for creating rendering images for visual and licensing purpose. ——- Enhance Product Development is a professional design firm that specializes in launching new products for inventors, entrepreneurs and start ups.  For product development inquiries please contact Enhance Product Development at https://enhancepd.com/contact/ or call us at 877-993-6426. Related Links: Enhance Product Development Facebook Enhance Product Development Twitter Enhance Product Development YouTube Enhance Product Development Instagram Enhance Product Development LinkedIn Enhance Product Development Jobs Enhance Product Development in the News Enhance Product Development...
The Top 5 Factors that Make a Company a Good Potential Licensee

The Top 5 Factors that Make a Company a Good Potential Licensee

So many inventors begin the licensing phase of their journey and want to license their product to a company who isn’t an ideal fit for their product. Before you start to pitch your idea to a company to get your product on the shelves, make sure to remember these five things: The company is a Manufacturer! Not a Retailer or Wholesaler! You are starting out with a new idea which has not been mass produced, packaged, or marketed yet. The first step in getting your product mass produced, packaged, and on the shelves, is to start with a manufacturer. You do not want to license your product to retailers or wholesalers since they do not have the means to mass produce your product. Some retailers or wholesalers do manufacture products, but they are typically private label brands or store brands and are not actually manufactured by that company, which limits your product to just selling in that store. You want a company that can manufacture and distribute your product to a multitude of wholesalers and/or retailers. This can be done either through direct selling, retail sale, or wholesale. The company is based in the country you are protected in. Before licensing your product, you want to ensure you have adequately filed for some sort of protection over your idea. You should have at least a Provisional Application. Your protection is only good in the country you file under. You want to aim for companies that are based in the county that you are protected in. This means you want companies whose Corporate Headquarters are located in your patent’s country....